Rocket Fuel by Gino Wickman & Mark C. Winters

Rocket Fuel

By Gino Wickman & Mark C. Winters

  • Release Date: 2015-04-28
  • Genre: Management & Leadership
Score: 5
From 8 Ratings
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Discover the vital relationship that will take your company from "What’s next?" to "We have liftoff!"

Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald’s. It worked for Ford. It can work for you.

From the author of the bestselling Traction, Rocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help Visionary-minded and Integrator-minded individuals find one another, Rocket Fuel also features assessments so you’re able to determine whether you’re a Visionary or an Integrator.

Without an Integrator, a Visionary is far less likely to succeed long-term ,and realize the company’s ultimate goals—likewise, with no Visionary, an Integrator can’t rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it’s like rocket fuel—they have the power to reach new heights for virtually any company or organization.


  • Understand a vital relationship & what to do next

    By CoachTimWard
    If you run or own a business and believe it could be or even should be improved read at the very least the first 2 chapters! You’ll see two completely different and needed forces that when working together will get your business moving where you wanted it to all along. The clarity, awareness and understanding will give you sight and insight to what’s been happening (that’s not been working). Then the rest of the book will show you just what and how to build on that better understanding.